ABOUT
Visionary Product & Technology Executive with a 20+ year track record of being an early adopter and pioneer in commerce transformation.
As the head of product strategy, I have consistently operated at the forefront of the industry's most critical technology pivots, identifying and operationalizing emerging trends before they became standard practice.
I operate in the gap between "detection" and "response," building governed, event-driven platforms that translate real world insights into real time signals that curate personalized and intelligent action.
Uniquely qualified as both a Founder (built and scaled a "Physical SOAR" AI platform through a Series B financing round; the underlying technology was later acquired by Spectrio in 2023) and a Global Enterprise Leader (USAA, 7-Eleven, Luxottica). Expert in bridging the gap between technical innovation and scalable enterprise value.
As Director of AI at USAA, I lead delivery of agentic AI products for the Property & Casualty support center and MSR (insurance professional) platform within one of the nation's largest regulated financial services and insurance enterprises. I own a $12M budget and virtual P&L tied to a $112M cost-savings target, leading a 45-person cross-functional team spanning product, engineering, data, and operations.
This regulated-industry AI leadership — paired with founder-level execution and global enterprise scale — is what I bring to my next enterprise-scale mandate: translating AI strategy into governed, adopted, and measurable business outcomes.
A CAREER DEFINED BY "FIRSTS":
THE EVOLUTION OF CONNECTED INTELLIGENCE
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The AI & Edge Era (2013–2019 @ InReality): Pioneered Edge AI and "Agentic" systems, building patented platforms that ingest real-time sensor data (Computer Vision/IoT) to trigger automated decisions in physical environments. Productized a Low-Code Automation Engine that democratized complex workflow creation, allowing non-technical operators to build "If/Then" playbooks that governed enterprise response without engineering intervention.
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The Unified Commerce & Cloud Era (2022–2026 @ 7-Eleven): Contributed to the enterprise shift to a "Cloud-First" operational backbone, supporting the "Unified Commerce" ecosystem — consolidating fragmented legacy on-premise systems into a modern, cloud-native API architecture for full-stack observability, real-time data flow, and AI scalability across thousands of global locations.
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The Agentic AI & Regulated Enterprise Era (2026–Present @ USAA): Leading delivery of agentic AI products for the Property & Casualty support center and MSR (insurance professional) platform within one of the nation's largest regulated financial services and insurance enterprises — owning a $12M budget and virtual P&L tied to a $112M cost-savings target, leading a 45-person cross-functional team.
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The Data & Logistics Era (1990s @ UPS): Spearheaded the industry's shift toward data-driven operations by serving on the strategic task force that architected UPS's first Enterprise Data Warehouse. Leveraged this infrastructure to engineer the company's first "Needs-Based" Customer Segmentation model. Simultaneously led the B2C software push by launching "Delivery Intercept"—a market-first automated response capability allowing customers to redirect goods in-transit.
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The Internet Migration Era (2000s @ Frontgate & Fossil): Led the massive migration from analog catalog models to the internet, launching Frontgate's first transactional e-commerce site (growing sales to $60M) and architecting Fossil's first global unified brand and commerce platform across 11 countries, establishing the blueprint for modern global e-commerce.
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The Omnichannel Era (2010s @ Luxottica): Defined the "Phygital" retail model for the world's largest eyewear company. Deployed the industry's first AR-based "Magic Mirrors" and networked associate tablets to bridge the gap between online digital signals and physical store operations to drive a $26M revenue uplift.
Anheuser-Busch InBev - Modelorama Store Design (Mexico)
Lowes - Remote Service Demo (USA)
Pepsi - Doritos Interactive Demo (Mexico)
Great products don't just solve problems; they anticipate needs and earn trust. My career has been dedicated to capturing the 'voice of the customer' through behavioral analytics and translating it into governed, intelligent action — delivering personalized, seamless experiences at consumer scale and trustworthy AI outcomes at enterprise scale